People Are The New Media
Karthik Srinivasan with Ranjani Krishnakumar
Karthik Srinivasan is a communications professional with over 2 decades’ experience in creating, building and managing perceptions of brands across agency and client environments. He now works as an independent communications consultant for brands and conducts workshops for CXOs and corporate leaders to help them build their personal brands using social media. Karthik has been ranked as a ‘Power Profile’ on LinkedIn for 4 years in a row, from 2015 to 18, and is the author of the book 'Be Social: Building Brand YOU online' published by Westland. He has also been tracking music plagiarism in Indian music since 2000 and reviewing Indian film music across languages for over 13 years.