Anuja Chauhan - Bangalore Literature Festival (BLF)


Anuja Chauhan, often described as the ‘only writer of popular Indian fiction really worth buying’ is the author of five best-selling novels – The Zoya factor, Battle for Bittora, Those Pricey Thakur Girls, The House that BJ built and Baaz.

She also works in advertising, where she is best known for her work on PepsiCo brands, including Yeh Dil Maange More, Nothing Official About it, Mera Number Kab Aayega, Oye Bubbly, Kurkure’s Tedha Hai Par Mera Hai and Mountain Dew’s Darr Ke Aagey Jeet Hai. Her most recent advertising work is the Congress party’s Ab Hoga Nyay campaign for the 2019 National Elections.

All her books are being adapted into movies or web series – The Zoya Factor by Fox Star Studios, Battle for Bittora by the Anil Kapoor Film Company, Those Pricey Thakur Girls series by HotStar, and Baaz by Yash Raj Films.

She writes a fortnightly column for The Week magazine titled Schizo-Nation.

Her new novel, a whodunnit called Club you to Death, is set in a posh New Delhi club and will release in early 2021.

She lives outside Bangalore with her husband Niret Alva, their three children and a varying number of dogs and cats.