Adman Madman: Unapologetically Prahlad
Prahlad Kakar with Asad Lalljee
Prahlad Kakar started his career in advertising in the early ’70 ‘s in ASP Delhi. He then moved on to gain experience in feature films with his mentor and leading filmmaker Shyam Benegal. After assisting him on renowned features like “Ankur”, “Manthan” and “Bhumika” between 1974 to 1977, he moved on to become an independent film director in the field of Advertising . He is the Founder and Director of Genesis Film Production Pvt. Ltd., one of the leading production houses in India. He has helped create memorable campaigns for brands like Pepsi “Yehi heh right choice baby! Aha” Gold spot “The zing thing”, Maggie “2 minutes?” Britannia “ting ting ti ting”, Limca “Zor ka Jhatka” and Maggi Sauces “Its different!”. His impeccable story-telling, centred around the product, has always been the key to his success. He is working on a book and biography to record his unique journey from an average student in a military school in the North of India, to a career in film making and advertising, to being a mentor and guide to young millennials today.