People Are The New Media
Karthik Srinivasan with Ranjani Krishnakumar
Karthik Srinivasan is a communications professional with over 2 decades’ experience in creating, building and managing perceptions of brands across agency and client environments. He now works as an independent communications consultant for brands and conducts workshops for CXOs and corporate leaders to help them build their personal brands using social media. Karthik has been ranked as a ‘Power Profile’ on LinkedIn for 4 years in a row, from 2015 to 18, and is the author of the book 'Be Social: Building Brand YOU online' published by Westland. He has also been tracking music plagiarism in Indian music since 2000 and reviewing Indian film music across languages for over 13 years.
Ranjani Krishnakumar is a writer and entrepreneur, now, living in Chennai. She is the founder and chief marketer at emdash, a marketing consulting company. On the side, she also writes about films and television for various publications. Her columns and essays have appeared in the Hindu THread, Indian Express, Fountain Ink, Firstpost, Huffington Post, Scroll, Silverscreen and Pop Matters, among others.
She writes at www.tharkuri.in. She tweets at @_tharkuri.