Bio
Prasoon, Writer Poet and Ad legend, straddles myriad worlds. One, in his roles as Chairman & CEO McCann Worldgroup India & Executive Creative Director of the Asia Pacific. Add to which his avatar in the world of literature and music, as an acclaimed Writer.
On One hand he has been designated as a Young Global leader by The World Economic Forum and on the other he has been conferred the acclaimed ‘National Award ‘ twice by the President of India. The overlap of these fields gives Prasoon’s work a distinct edge.
He has his finger on the pulse of the masses with unique brand and content creation that transcends boundaries and becomes part of Popular culture is his forte. Prasoon is also recognized for creating a new language for Advertising in India and responsible for India’s strong presence of on the International advertising map. He has won over 500 International and National awards. Including the International Vatayan Samman at the House of Lords, London for his contribution to Hindi Poetry and Langauage.
He has judged and chaired many prestigious International and National Award shows like Cannes and also the acclaimed Dada Saheb Phalke Purkaskaar.
His work in mainstream Indian films has him collect the all the major Cinema awards like Filmfare and Screen apart from others.
He has recently penned the story, screenplay dialogues and songs for the Feature Film on a legendary sports star Milkha Singh – Bhaag Milkha Bhaag. This is in addition to his already acclaimed work in films like Taare Zameen Par, Chittagong, Rang De Basanti and recently Satyagraha.
His work on Social causes : be it Women Empowerment, Polio, Anti Tobacco, Voting, or Child rights of Tourism Ministry’s Athithi devo Bhava.
Prasoon has also been part of former Indian Prime Minister’s board of Advisors (Communication) and has been invited by various bodies on their board as Advisor. Wielding his intellect and pen across mediums and creating unique content be it for brands or, a critical Malnutrition campaign for the Government of India, or socially relevant campaigns Prasoon also has 4 published books of prose and poetry.
Prasoon’s work has a Mass connect and especially resonates with the youth. His talent and sharp intellect is uniquely poised and finds reflection in many diverse fields.