Bio
Ganga Ganapathi Poovaiah is a Relationship and Account Management professional, with 17 years of experience gained in 2 apparently unrelated fields – Advertising (in Mudra and Ogilvy) and Analytics (in HP), with the ability to decipher the needs of a business and tailor solutions to meet those requirements. 8 years of Advertising helped her drive creative that’s on strategy & breaks the mould, work with diverse personality types, the art of resilience, and showed her the importance of being able to package, present and sell an offering in the most impressive way possible. 5.5 years in Analytics have helped her understand the importance of being able to measure the effectiveness of any kind of time or resource investment, and the benefits of being able to see that people are at the core of this business, whether on the demand or the supply side.